White Friday: a 6-week plan to prepare your online store
White Friday in November is the biggest online shopping moment of the year in Saudi Arabia. Stores that win plan early — those that start the week before usually pay the highest ad prices for the lowest results.
Weeks 6–5: decide your offer
Choose which products to discount, how deep, and for how long. Check your margins and stock, and make sure the offer is simple to understand in one line.
Weeks 4–3: get your store ready
Test speed on mobile, simplify checkout, confirm payment options and delivery capacity, and prepare dedicated landing pages for your hero offers.
Weeks 3–2: build your audience
Run teaser content and lower-cost awareness ads to grow your remarketing lists. Collect WhatsApp and email sign-ups for early access.
Week 1 and launch: go all in
Increase budgets gradually, remarket to warm audiences, and send reminders to your lists. Watch stock and delivery messages closely.
After the sale
Thank your customers, follow up with cross-sell offers, and review what worked while the data is fresh.