Saudi Marketing Calendar
Plan ahead The moments that move Saudi consumers
New year & winter season
Winter tourism, outdoor events and “new year, new goals” campaigns.
Founding Day
Celebrate Saudi heritage and history — great for storytelling and heritage-inspired design.
Ramadan
The year’s biggest season. Plan 8 weeks ahead and schedule around Iftar and Suhoor.
Saudi Flag Day
A moment of national pride — keep content respectful and follow flag-use guidelines.
Eid al-Fitr
Gifting, fashion, family outings and travel — shopping intent peaks in the last days of Ramadan.
Hajj season & Eid al-Adha
Family gatherings, travel and hospitality. A time for values-led, respectful messaging.
Summer & school holidays
Travel, entertainment and summer events; families plan trips and activities.
Back to school
Stationery, electronics, uniforms, education and family services.
Saudi National Day
One of the busiest marketing moments of the year — stand out with authentic, people-first stories.
Entertainment seasons
City seasons and major events drive footfall, tourism and spending across the Kingdom.
White Friday & 11.11
The biggest online sales period — prepare stock, landing pages and ads weeks in advance.
Year-end planning
Review results, set budgets and lock next year’s campaign calendar.
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