Rebranding a growing real-estate developer

Client:
Real-estate developer
Category:
Brand Identity
Year:
2025
Location:
Jeddah, Saudi Arabia
The Challenge
The company had grown from small residential units to large premium communities, but its identity still looked like the early days and did not inspire confidence in high-value buyers.
Our Solution
After interviews with the leadership team and buyers, we defined a new positioning around trust and quality of life, then designed a bilingual logo, a calm premium colour palette and a full guidelines book for sales centres, signage and digital.
What we delivered
A complete brand refresh — strategy, bilingual logo and guidelines — to match the developer’s new premium projects.
- Brand strategy
- Bilingual logo
- Brand guidelines
- Sales centre materials
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